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SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Whether we should focus on topics or keywordsis a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it's a timesuck that can take hours out of your day. TL;DR Today we've launched a new feature in Moz Prothat can help you make sense of how search engines understand topics and phrases. You can use this data to build deeper content, improve your topical authority, find keyword ideas, and generally better understand the SERP. It uses machine learning and topic modeling to mine related topics from the SERPs. We see this as another step on the journey to help marketers better understand the complex world of SEO in 2016.As of this moment, Moz Pro is one of the only places you can get this kind of data. Want the quick run-down? Tori explains it all in this brief 1:39 minute video, complete with snazzy music. Can't wait to dive in? Already an avid Moz Pro user? Head to the Keyword Rankings section of any campaign and get started. And if you're not a Moz Pro subscriber, you can satisfy your curiosity with a free trial, too: